A visit to XM radio studios reveals the excitement around the emerging Satellite radio industry. With funky offices, space age recording studios and cool DJ's, this place exudes excitement. For consumers you get ad free music and for advertisers you get targeted news and sponsorship opportunities. Since radio wont be time shifted and ad skipped, this environment promises an exciting new, national medium for radio listeners and marketers. As to local radio, it all seems incremental. Satellite should expand the radio market as opposed to totally replace it. CEO Hugh Panero and his team are driving for growth and seem to be having fun. Tune in now!
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