On Sunday March 27th Lexus ran a full page ad in the New York Times for their new sedan which was a photo of a silver model slanting up to the right on Page 7. On page 9 Infiniti ran a full page ad for their new sedan which was a silver model slanting up to the right. Neither ad offered a reason to buy. It is a mystery how such wealthy companies could produce such undifferentiated marketing. The fact that they are placed consecutively seems poetic justice as they deserve each other.
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Coke
Coke has lost the plot with dasani water being retracted in Europe for being discovered as glorified tap water rather than "spring water". In the USA the mid sugar drink C2 feels lost between Classic and lite. Back in Europe, a relatively bold move is to replace the diet and lite monikers on certain drinks like Fanta. This is being replaced by a trendy "Z" for zero sugar branding which seems brave except that they are leaving flagship Diet Coke out of the program.
Mid sugar, tap water and now half branding. Coke seems to have enough ideas around but lacks the courage to go all the way.
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