Marketing and advertising always have always had gurus. David Ogilvey, Kotler, Reis and Trout. Today who do we have? Well Reis and trout are still alive and still writing good books..but ....can you believe that Positioning was written in the 70's? Sergio Zyman is cool but he only had one real best seller (better than anyone else lately). OK..how about Seth Godin? Well yes..he wrote Permission Marketing 5/5. Since then he has written great pthy airline reads like Purple Cow 3/5 and Free Prize Inside 3/5. These are really outstanding articles that he turned into books!
Hey..if you're reading this..maybe I am a guru? Hmm...let me check my Blog stats 12 visitors a day! If you hear of anyone ..let me know.
Recent Comments