Read below about last years CMO churn and then consider the last month. Stephen Quinn from Frito to Wal Mart, Chuck Fruit in to semi-retirement, John Costello pursuing other interests beyond Home Depot, Larry Light leaves McDonalds and Dave Burwick from pepsi is headed upto canada for a new post (with Pepsi). Studies have confirmed that executive churn reduces performance and nowhere is churn higher than marketing. Shouldn't companies provide long term incentives to try and get CMO's to stay for 10 years? There must be a win - win formula where both the company and the executive profit.
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