Holding companies are dying

All of the WPP agencies are spiraling downward. O&M...Y&R...JWT...and let's not even talk about the voluntary united group of who?

The top creatives are abandoning ship and seting up shop on there own. Even the mighty Omnicom lost Trevor in the UK and now..they will decline. Creative hot shops are decimating the global factories. Ther good news is that global media still makes sense. My prediction is stagnation for the holding compnies as media grows and creative shrinks.

Comments

[jean-Christophe Petit]

Media buying trend to become global is fashionable, but (I think)ridiculous...
Can someone name a single media owner (with relevant size) operating in several countries?
...
...(none?)
... (still nothing?)

So what being big globally give you (appart the satisfaction to feel you are big and the "image" of buying well?) Let's have the audit demonstrate what "image" bring when it is time to sit with a dominant local media owner and de-mistify the globalisation of media buying.

[jeff]

Would you buy WPP shares? Maybe the research business will carry it forward. Nice to hear from you again!

[simon andrews]

Yet WPP share price is doing well? I agree the world is changing but I think only media buying will work at a global level as it's essentially a commodity.
Media planning has to get closer to creative again and I think this will happen in the small hotshops - hopefully like Big Picture.
I think we discussed this sort of thing when we met at Initiative 5/6 years ago