Lost art of marketing

Bono sees Red

Bono has launched Red brand where a % of profits go to fight poverty in Africa. Sponsors include AMEX and Gap. This is a big idea as it combines consumerism with "savetheworldism". It's good for business and it's good for the world. This joins fair trade coffeee from Starbucks, Sundance film festivals commitment to the environment and many more. In a world gone mad with terrorism and war it just seems right that business commit to helping the world in their own way. Bono and Red are an inspiration to marketers worldwide.