Ad Age has announced that Havas won more net new business than the other big holding companies because although they did not win much, Havas lost less. It is a somewhat whimpering victory. The hot shops seem to still sizzle with Crispin Porter in the USA, Mother and CHI in the UK and Agency.com seeming to drive the agenda. Hard to see how JWT, McCann and Burnett will re-invent themselves. One interesting strategy is Draft taking over FCB and maybe IPG’s RGA (Robert Greenburg) could take over Lowes!
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