Magic's magic

Magic Johnson, championship basketball player, was noted for dropping out of basketball with aids. The most remarkable part of the rise and fall of Magic is his reincarnation as the world's 1st inner city businessman. He has a chain of Burger Kings, cinemas and Starbucks franchises targeted at inner cities like Harlem.

The most exciting thing about his proposition is that it is business not charity. He notes the enormous buying power of the 10's of millions of inner city residents with low average buying power but high total buying power. Inner city cinemas for example offer a wider variety of food as the cinema becomes the restaurant. Then average inner city cinema ticket is double the suburbs (there is no fancy dinner afterwards).