Prince gives away records

If you cannot beat 'em - join 'em - so they say. Prince decided rather than have everyone steal his new record, he would just give it away with 4m going in the Sunday mail. He then staged 21 nights at the 02 and earn millions in ticket sales and merchandise (and gave the record away there as well). Record companies and cd stores howled but Prince made out well. He plays the guitar like Hendrix but who would have known he was a marketing genius to boot?.