Zipping, zapping, timeshifting, multitasking and gaming. What's a 30 second ad to do? Well, first the good news. Accenture measurement has shown ads to still be the most effective way to build brands with lifts from 2% (bad / underfunded campaigns) to +20% (good / well funded campaigns). But yes...they will become less effective. 1st the long ad breaks will fade away as no advertisers will want to be stuck in the middle (zipland). 2nd digital TV will lead to more targetted ads (no toy ads in single person homes) and finally, non tv media, led by the internet will continue to grow. In the mean time...the 30 second ad will live on effectively (albeit in slow decline) for many years to come.
Thanx Phil!
Valderama takes a back seat to the links courses it must be said...although fun can be had! Crans goes to the top of my ski list and yes the Montrachets are still playing second fiddle...Good ones are great but cost $1000 each!
Posted by: jeffrey | June 02, 2005 at 03:25 PM
Hi Jeffrey,
Finally an outlet for your stream of consciousness marketing theory and reflection!!
You missed Valderamma as one of the better golf courses......
For skiing Crans Montana in Switzerland...u gotta go.
And are the Montrachets still weak sisters to the Californians?
Au revoir
Phil
Posted by: Phil Donne | May 25, 2005 at 05:10 PM