The death of the 30 second spot has been greatly exagerated. I predict here, based on our work, that in 50 years time, the most powerful form of advertising will be...drum roll... the 30 second spot. What will change? Well it will sponsor free music and tv shows on your mobile phone and it will subsidise on line downloads and other on-line content. They will be better targetted, permission based (and come in different lengths). They will be time shifted and shared peer to peer.
Please return to this blog in 2056 to see that I was right.
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