Accenture is now concluding a study about Marketer web sites where the average rating is decidedly mediocre. While there are moments of brilliance like Ford’s virtual showroom, or Heinekin’s global country sorting, the average site is just average. Microsites do better like Volvo’s cool C30 site or Bar.com from Diageo but once you visit there is little reason to go back. The king has to be Nike / Ipod where runners download there statistics every week and track progress vs friends or stars like Lance Armstrong!
Rumour has it that Maria Sharapova threatened to kick LeBron James ass in an on-line marathon. That’s a sticky web site.
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